go99 The traditional marketing model was to obtain as many eyeballs on your product or service’s message as possible and hope that a percentage of customers purchase. Yellow pages, radio advertising, direct mail, television commercials, magazine ads, etc.. are types of these traditional advertising methods. These conventional forms of marketing are no longer effective as many consumers have grown to be blind to the ‘one way’ messaging. The message has been overdone and folks no longer trust advertisers. A recently available survey found that only 14% of people trust ads while 76% of people trust consumer recommendations. Accordingly, more marketers began seeking alternative methods to connect with potential consumers.
Making money online was originally made popular by utilizing Websites and optimizing those sites through Search Engine Optimization (SEO) techniques. While still an advisable strategy, SEO has been updated by Web 2 2.0 strategies, such as social media marketing. Social media marketing is when companies utilize Blogging platforms 2.0 platforms, such as for example blogs, social media sites (like Facebook, Google+, Foursquare, Twitter, & YouTube) along with other emerging online marketing tools. The advantage of blogging platforms 2.0 platforms versus traditional means of advertising, and even traditional online marketing, is that it involves ‘two-way communication’, where users are empowered to create content and companies are incentivized to communicate with their customers.
The times of broadcasting your product or services message out to the masses and longing for a response have died. People don’t want to purchase from nameless, faceless companies. Not merely are consumers watching the ‘man behind the curtain’, but they also wish to know what others say about your product or service. A recent study figured 80% folks Internet using moms were influenced by word-of-mouth from friends and family when coming up with a purchase decision. No other media platform allows for small businesses to reap the benefits of consumer word of mouth advertising like social media.
Benefits Of SOCIAL MEDIA
Increased New Customer Acquisitions – The benefit of social media marketing is that you will have the opportunity to connect with networks of potential prospects that you would otherwise be unable to come across utilizing other conventional marketing techniques and even SEO.
Social Media Brand Management agency of Mouth Marketing- Referral marketing has always been the most influential solution to generate sales. With social media marketing, you are able to create raving fans who will voluntarily promote your product and services with their networks of friends. Needless to say, if your service or product is poor, you may suffer the reverse great things about this.
Brand Awareness – Branding your organization using social media marketing is much simpler, faster, and less expensive to achieve than the traditional advertising medium or even website marketing.
Customer Retention – Web 2 2.0 platforms are the perfect places to talk to your customers about services, special promotions, or merely to educate them on your business. Through consistent, FREE communication, it is possible to keep your company before your customer’s eyeballs that will in turn lead to repeat business and referrals. Remember, the main element to this type of communication is to be content rich; don’t use these avenues to pitch your service or product.
Rapid Results – The effective and successful implementation of a social media plan will create almost instant results for the business. This increase could be quantified through increased site traffic, increased lead acquisition, and ultimately increased sales. Unlike radio or TV ads, where your visitors disappear once the ads go off air, these blogging platforms 2.0 platform benefits will continue long-term given that the communication and updating of your social media marketing presence is maintained.